How Does Good Design Increase Sales?
Why One Design Works And Other Don't?
Let's start with some great tips that make your internet product more desirable for your customers and users.
The Right Perspective
When you create a project that has design elements, this isn't just about images or a beautiful logo. It's an investment in your project. I want you to understand this before you start to create or improve products. It's really important for business owners and product managers and would be good if we'll put it as high priority task in our mind. If we'll do this then we will be able to create really great things and tasty products.
Let's take a look at Apple company. They create products that revolutionise our world. It was crucial for Steve Jobs to launch their products with revolutionary design and stylish packages.
Design Is A Great Investment
So, you invest in your project when a design has a high priority. And this investment will give you a great revenue in the future. But what kind of design can bring a really great ROI?
Well, you had better consult with professionals in design area that has experience in this kind of work. Not only knowledge but and good experience. Let's talk about statistics.
ROI In Design
Investment is time, energy, or matter spent in the hope of future benefits actualized within a specified date or time frame (Wikipedia says). ROI as Return Of Investment is a critical important index in any kind of business.
The Design Council, a design advocacy group in the United Kingdom, reported the following findings:
- Shares in companies where design plays a critical role consistently outperform key stock market indicators by 200 percent (specific to the Financial Times and Stock Exchange), thus establishing a connection between design and market value.
- Design-alert businesses were able to increase their market share by an average 6.5 percent. Some companies reported that design impacted their market share by 100 percent and was essential in their ability to identify new opportunities or create new markets.
- For every $130 spent on design, Design-alert businesses realized a $298 return.
Who Can Give You A Good ROI?
As I mentioned in the first part of this article - professionals in the design area. But not just only design. You need a professional that understand your business niche or willing to figure out this. If you have a strong understanding of your business it will save your time in the future when you'll find creative guys. Find out what they do, consult with them and, when you'll be happy with what they do and how they do this, start to work with them. You'll end up with something that not only looks great but actually improves your business.