How To Find A Competent Digital Product Designer
In this article we'll talk about a most common problem in finding competent designers for your project. Also, you'll find here helpful advice of how to identify a good designer and exclude bad guys who just want to get your money.
1. It's extremely difficult to find decent designers who could do things you need, deliver reliably, and iterate according to ongoing feedback.
Usually, deliver reliability depends on both parts, but it can be tested on the first stages of interaction with new specialist. You'll find some of the advices in this article below.
3. Often, It's very hard to find competent and reliable professionals, even if they have 5 stars and lots of projects in their profiles. Maybe those who gave them projects have low standards? Reliability and work integrity matter a lot.
4. So, and portfolio, but it should be not only about pictures. The portfolio should contain case studies or stories about something that was created earlier. Thus, you can learn process of work and clarify how this will overlap your project.
A lot of freelancers send the same canned proposal to each client. That level of attention is a good indicator of how the rest of your project will go. You should expect on qualified proposals. But do not forget give to potential designers detailed job description to give as much full as possible understanding of the project or task. This will raise your chances to find someone who will fit well into your project.
Most want to outsource design overseas to save money, but the age old adage remains true, "If you pay peanuts, you get monkeys". UX designers in the United States make over $72k a year on salary (source). So, when I hear stories of failed digital products, I can assume that most tried to find $72K talent for $10/hr.
If you're looking to outsource design, a simple way to evaluate technical talent is to discuss your project with a designer. During discussion, you'll understand competencies of designer and you can receive good recommendations before you even start work with him.
Businesses tend to think money first, as a matter of fact, the number one reason for companies to outsource was to reduce operating costs. And that's perfectly fine for rudimentary tasks, but when the task requires creative thinking, it's tough to find $72k talent at $10/hr.
Design is an investment, which should have an ROI. Find someone who can convey their thoughts of how they're going to help achieve this ROI versus someone who's selling their services for their time.
Think big, but start small. You shouldn't hire a designer on the whole project. Instead of this, you can test designer giving him a small part of your project to see how he can handle this. It can be a small problem that you think you can solve it graphically.
Learn feedback from designers carefully. Often designer and businessman think different especially if you're not a technical person. Ask any questions that you have and try to understand designers feedback. Ask until you completely understand design point of view. High skilled and competent professional will try to give you a full understanding of problem/solution. He's focused on value that he can deliver you.
Think less about saving money, and more about gaining access to talent access the world. Again, a good designer isn't your expenses. You invest in design to make more revenue from your project in future. Sometimes it's hard to make this shift. Especially if you already have experience of work with designers. But we should always try to change something if we want extremely big results.