UX Design Successful Examples That Weren't Expected
In the 1980s, Chrysler showed people early sketches of a dramatic new automobile design: the minivan. The public gave a uniform thumbs down to the new design.
Chrysler went ahead and produced the Caravan anyway, convinced that the design was superior. They were right, and the same people who initially rejected the design have not only made the Caravan one of the bestselling minivans, but also made the minivan the most popular new automotive.
But it's an old story. Let's talk about example that we have at the moment.
Not Just A Time On Our Wrists
No one expected a big boom of smartwatches. But what we have right now? Almost every hi-tech producer creates their own smartwatches. The story is almost the same as with smartphones. Touch screens, a lot of functions like fitness trackers, notifications, etc. This market is hot and crazy right now. But what actually behind this market? People are trying to create a user experience that solves certain problems. Well, ok, not every company do it. Some of them just want a share of the market. But some of them really tend to create something great that will change our busy lives in a good way.
Apartments Rent Improved Experience
Two guys Joe and Brian could not pay a rent in San Francisco. They thought a little bit what they can do with this situation. And as a result, they rented out 3 air mattresses on the floor to people. Also, they served breakfast.
In 2007 Joe and Brian created a website. This was a blog with maps and its address was airbadandbreakfast.com. It was a small beginning of AirBnB that improved our experience of renting apartments remotely. And our life experience as well.
We didn't have this kind of websites before. Thus, we spent a lot more time and money to find a place for temporary living. And it was not so comfortable that most of the people didn't travel in that way.
Now we have a wonderful interface where we can find apartments that we like and see how it looks like in a good manner. We can rent it right away and what we need to do is to arrive at this place to get keys from the owner of this place. It's definitely improved experience of the most of the travelers almost worldwide.
We spend less time to find an apartment, according to our taste because of the high-quality photos. And it's cheaper than hotels. We can speak to the owner about the best route to get to the apartment from our arrival point. It's definitely life-improver. And It creates a good User eXperience.
The first iPhone was a revolutionary device. But people criticized it in many ways. Since, using touch screen was against people habits. Most of the phones came with keyboards, sometimes with extended keyboards like "qwerty".
A new smartphone that Apple invented, didn't resonate with everyone immediately.
During a media tour in 2007 in which Steve Jobs showed the device to reporters. "It doesn't work", the reporter said. Jobs stopped for a moment and tilted his head. The reporter said he or she kept making typos and the keys were too small for his or her thumbs. The Apple co-founder smiled and then replied: "Your thumbs will learn."
Did Apple improve User eXperience with the new revolutionary iPhone? Yes, and it was just a beginning. Nowadays, we can notice constant improvements of hardware and software of new iPhones. Thus, they created UX with good perspectives that we see Today.
Everyone Now Can Have A Private Driver
The world separated into two parts. People who support this project. And people who think it's not right, dangerous and untraditional. But, actually, it's not only about private chauffeur. Moreover, it's about logistics that makes easier many things in our life.
Travis Kalanick and Garrett Camp, like old friends, were complaining about the many bad things we all have to deal with in life. Including finding a cab when we're packed with luggage under the rain and no taxi seems to pass by.
Today Uber is one of the leading transportation services in the almost whole world. Behind all the logistics and company structure we have a simple interface on our mobile device.
We can order nearest to our location car by choosing one of them on a map in a mobile application. If we want to know more about the driver and his car than we can have this information right in the app. All that we need we have and it just works.
By the way, prototypes and first tests were made during 6 months. And now Travis and Garrett have a several billion dollar companies. I assume that it wasn't easy to create all this concept and figure out the best of how it should work. But, they definitely improved UX of ordering a car and other stuff that they suggest for businesses.
User eXperience is not only about the design, look and feel of the website or application. It's about the interaction of people with others and different systems that we have nowadays. Or that we'll have in the future. We can have a different experience in different circumstances.
The key value here is to cover a lot of circumstances in the area where we create a solution of the problem. Take a look at the next example that solved one of the problem globally for many years.
A small food store owner decided one day that keeping records of the inventory of his stock and their associated prices was an extremely laborious process. Bernard Silver and his students created a solution involving an automatic way of keeping track of items which had been sold.
The invention of the bar code may not appear as complex, groundbreaking, or as revolutionary as many other UX improvements. However, it's so effective, time-saving, efficient and manageable.
We can create something brand new based on this experience. For instance, create identification code for each product somehow. And program fridge to manage all the items in it. So, we can always know what is fresh and what should be removed. Or even automatically order via Internet set of products that is missing right now.
We have many others revolutionary inventions and User eXperience improvements.
Online shopping - economize our time and inform us about all necessary information about products.
Laptops, tablets, and smartphones allow us to be mobile and do business almost all the time when we desire.
Audiobooks replaces paper books in a case when we in the movement or our work requires visual attention.
Portable navigators save a bunch of time to find something and build the most optimal routes. They help to choose types of transport that we need to get to the point B.
With this article and these examples, I want to highlight that we still can improve UX. Even if our idea sounds crazy.
Regular users aren't interaction designers. They cannot be expected to visualize the larger effects of interaction paradigm shifts. But the market has shown that people will give up painful, poorly designed software. They willing to find easier, better software. Even if they don't understand the explanations behind the design rationale.
Have a good week with a positive experience,