UX Design Successful Examples That Was Not Expected

In the 1980s, Chrysler showed people early sketches of a dramatic new automobile design: the minivan. The public gave a uniform thumbs down to the new design.

Chrysler went ahead and produced the Caravan anyway, convinced that the design was superior. They were right, and the same people who initially rejected the design have not only made the Caravan one of the bestselling minivans, but also made the minivan the most popular new automotive.

Apartments Rent That Improved eXperience

Two guys Joe and Brian could not pay a rent in San Francisco. They thought a little bit what they can do with this situation. And as a result, they rented out 3 air mattresses on the floor to people. Also, they served breakfast.

In 2007 Joe and Brian created a website. This was a blog with maps and its address was airbadandbreakfast.com. It was a small beginning of AirBnB that improved our experience of renting apartments remotely. And our life experience as well.

We didn't have this kind of websites before. Thus, we spent a lot more time and money to find a place for temporary living. And it was not so comfortable that most of the people didn't travel in that way.

Now we have a wonderful interface where we can find apartments that we like and see how it looks like in a good manner. We can rent it right away and what we need to do is to arrive to this place to get keys from the owner of this place. It's definitely improved experience of the most of the travelers almost worldwide.

We spend less time to find an apartment, according to our taste because of the high quality photos. And it's cheaper than hotels. We can speak to owner about best route to get to the apartment from our arrival point. It's definitely life improver. And It's create a good User eXperience.

Reinvented Smartphone

The first iPhone was a revolutionary device. But people criticized it in many ways. Since, using touch screen was against people habits. Most of the phones came with keyboards, sometimes with extended keyboards like "qwerty".

A new smartphone that Apple invented, didn't resonate with everyone immediately.

During a media tour in 2007 in which Steve Jobs showed the device to reporters. "It doesn't work," the reporter said. Jobs stopped for a moment and tilted his head. The reporter said he or she kept making typos and the keys were too small for his or her thumbs. The Apple cofounder smiled and then replied: "Your thumbs will learn."

Did Apple improve User eXperience with the new revolutionary iPhone? Yes, and it was just a beginning. Nowadays, we can notice constant improvements of hardware and software of new iPhones. Thus, they created UX with good perspectives that we see Today.


A small food store owner decided one day that keeping records of the inventory of his stock and their associated prices was an extremely laborious process. Bernard Silver and his students created a solution involving an automatic way of keeping track of items which had been sold.

The invention of the bar code may not appear as complex, groundbreaking, or as revolutionary as many other UX improvements. However, it's so effective, time-saving, efficient and manageable.

We can create something brand new based on this experience. For instance, create identification code for each product somehow. And program fridge to manage all the items in it. So, we can always know what is fresh and what should be removed. Or even automatically order through the Internet set of products that is missing right now.

We have many others revolutionary inventions and User eXperience improvements.

Online shopping - economize our time and inform us about all necessary information about products.

Laptops, tablets and smartphones allow us to be mobile and do business almost all the time when we desire.

Audiobooks replaces paper books in case when we in the movement or our work requires visual attention.

Portable navigators saves a bunch of time to find something and build the most optimal routes. They help to choose types of transport that we need to get to the point B.

With this article and these examples I want to highlight that we still can improve UX. Even if our idea sounds crazy.

Regular users aren't interaction designers. They cannot be expected to visualize the larger effects of interaction paradigm shifts. But the market has shown that people will give up painful, poorly designed software. They willing to find easier, better software. Even if they don't understand the explanations behind the design rationale.


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